The publication on “ITC e-Choupal: Innovation for Large Scale  Rural Transformation: A Success Story“ embraces useful information  on several important aspects of ITC’s initiative on e-Choupal: (i) a  farmer’s experience on benefits of e-Choupal, (ii) challenges of Indian  Agriculture, (iii) ITC’s strategy for sustainable and inclusive growth, (iv)  ITC Choupal integrated rural development strategy, (v) ITC e-Choupal  providing information, knowledge and quality inputs and expanding  market access, (vi) supplementary income generation through livestock  development, women’s empowerment, and vocational training, and  (vii) augmenting natural resources through watershed development  and social and farm forestry.

It is expected that this publication will be immensely useful to the policy makers, planners, researchers, extension officials, farmers and farming communities and other stakeholders.

ITC e-Choupal Innovation 2014 (6023 downloads)